Secrets To An Awesome Music Marketing Strategy
Marketing your music can be difficult and many paths are left unexplored. Let's dive into secrets to creating an awesome music marketing strategy.
Define your target audience
One of the most important things to do before beginning your music marketing strategy is to first insure that you have a clear sense of what your target audience is. You need to know who spends money on your genre, so if you're a country singer then you want to be reaching down country fans or if you're an electronica artist then you need to know people who are heavy in the EDM scene. There's nothing more frustrating than starting out by sending emails and tweets to places where you think your music would be appropriate when in reality this has somebody completely unrelated receiving them.
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Marketing on social media
Music marketing is a tricky thing. You can have an incredible album, and no one will know if you don't get out of your house. One of the best ways to market your music is through social media. Twitter, Facebook, Snapchat, Instagram, these all provide an amazing opportunity to stay in contact with fans and generate likes and retweets.
Too often, we reveal too much. By preventing ourselves from giving away the goods, we make it far more likely that people will buy our product or service. It's a psychological phenomenon called the "curiosity gap" and it works to our advantage by triggering people's curiosity to learn more about a topic or product. We then encourage this curiosity by creating superior content with quality design, graphics and digital marketing
Do something crazy! It's great if you're a band and able to do your own tour but it's not the only way to put out music. You can market for free by getting onto as many streaming services as you can and sharing on social media, or 'convince' other artists to collaborate. Or better yet, Spotify will pay artists that are new and at the bottom of search rankings.
How Can I Become More Open To My Musical Ideas?
The first step is to think about what you got based on the title! If the point of this blog is "Secrets To An Awesome Music Marketing Strategy", then what was your best sales tactic for music marketing? Share it! Whatever that technique was help you in the past, it will continue to be effective when applying it to a different situation.